Social Enterprise – Avidity

Social Enterprise – Avidity

Avidity is Australia’s first social enterprise hair salon — all surpluses generated through the salon are reinvested back into training programs for disengaged youth and marginalised members of the inner Melbourne community.

These programs aim to address the agendas of social inclusion, social equity and skills development.

By selecting Avidity to care for your hair, you’ll be helping to develop further programs for Melbourne’s community.

Avidity enables marginalised members of the Port Phillip and Inner Melbourne community to access quality accredited and pre-accredited training, gain skills in hairdressing and make-up, together with real industry experience, the opportunity for lasting employment and a sense of community belonging.

Avidity is a proud initiative of IMVC, and we are committed to developing best-practice initiatives and models to serve the training and development needs of young people and the wider community.

About Avidity

Avidity is a relaxed boutique salon located on Beaconsfield Parade in Albert Park.

With panoramic bay views and housed in a stunning heritage-listed building, the Salon provides an elegant and inspiring experience for customers of all ages.

From special events, weddings, formals, race-day make-up and hair to expert colour care and styling advice – our experienced stylists are dedicated to providing a high level of service and customer care.

Avidity welcomes new clients, and offers a range of services to suit the needs of every individual.



129 Beaconsfield Parade
Albert Park VIC 3206

Phone: 0424 719 415

Salon Opening Hours:

Wednesdays – 4.30pm – 8.30pm

Thursdays – 4.30pm – late

Fridays – 10am – 8:30pm

Saturdays – 9am – 4pm

View Public Transport Guide

Take the Route 1 tram towards South Melbourne Beach, get off at stop 32 – Beaconsfield Parade/Victoria Avenue. Walk about 400 metres to Avidity, 129 Beaconsfield Parade.

Facebook Feed

Latest News

  • Ready Set Work Workshops – Hawthorn and Werribee

    19 August, 2016

    Ready Set Work Workshops – Hawthorn and Werribee

    IMVC is running FREE job readiness workshops in Hawthorn and Werribee this August and September. Through Ready Set Work, participants will gain practical hands on experience, meet employers, visit workplaces and learn tips and tricks to help find casual or part-time work. Dates:  Hawthorn: 9am – 3.30pm, Tuesday 16 August – Wednesday 31 August 2016 Werribee: 10am – 3pm, […]

    Read more

  • Dream Big, Work Hard!

    16 August, 2016

    Dream Big, Work Hard!

    Need help deciding what career path is right for you? Need help finding a part-time or casual job? Need help preparing for interviews? Come to IMVC’s DREAM BIG WORK HARD – a three day program designed to help prepare for work for youth aged 16+ years. When: Tuesday 20 September 2016 Wednesday 21 September 2016 […]

    Read more